Penguin Ventures

We’re off the page and on an adventure

Penguin Ventures is the licensing and consumer products division of Penguin Random House. We manage and exploit our portfolio of iconic literary brands and characters: Peter Rabbit, The Snowman, Spot, Flower Fairies and more, across product, experience and digital. We find new ways to tell the world's favourite stories by creating strategic partnerships in licensing, retail, promotions, experiential, theatrical, exhibitions; in location-based experiences; and across the digital landscape.

For more information get in touch at penguin.ventures@penguinrandomhouse.co.uk

Our brands

What we can offer:

  • Full-service agency: sales, contracts, royalties and reporting
  • Brand management of both classic and emerging properties
  • Long-term brand investment and support
  • Consolidated brand activity across publishing and consumer products
  • Global and diverse network of international licensing agents and consultants
  • Cross-promotion opportunities with our commercial and promotional partners
  • Expert exhibition curation and extensive archives with original content and material

Licensing

We work with best-in-class licensing partners across all categories to ensure our brands are represented by quality, innovation and design-led product development.

Retail

We are proud of our strong relationships with retailers, ensuring continued visibility for our brands through in-store positioning and cross-category promotions.

Partnerships

We work collaboratively with brilliant and diverse partners to find innovative ways of bringing our brands to new audiences.

Experiential

We produce immersive and exciting experiences, allowing our characters and stories to leap off the page creating special memories for generations of fans.

Theatrical

We work with global production companies to bring our stories to life through the magic of live theatre and music.

Exhibitions

We own an extensive collection of original artwork, from Beatrix Potter, Cicely Mary Barker and Ladybird Books. We work with international galleries and museums to showcase these national treasures, offering continued public access and education around the history of our brands.

Digital

Each of our brands is represented across dedicated digital and social platforms. Our website and social media teams create exciting, relevant content to ensure that the audience for each brand remains engaged and entertained.


 

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