The New Business Formula to Help You Stay Ahead of the Competition

Sur/petition

Stay ahead of the competition and create a new winning business formula with Edward de Bono, the father of lateral thinking.

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. 
 
In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. 
 
www.debono.com

Don’t chase the market leader, be the market leader. 
 
Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. 
 
It's simple. If you want to survive in the global marketplace a competitive streak is essential. But what if you want to do more than just survive? In Sur/petition de Bono explains how choosing to run in your own race instead of alongside others will give you the edge over other businesses and creating value monopolies will allow your business to not only survive but become successful. 
 
Broken down into 3 sections Sur/petition will explain: 
 
1. Why most fundamental habits of management thinking maybe inadequate and even dangerous for your business 
2. The difference between traditional competition and sur/petition 
3. The meaning of ‘valufacture’ and how to create value for your business 
 
Drawing from his immense experience consulting the top corporations in the world, de Bono shows you how to go 'beyond competition' and create a new winning game.

Shortcuts to Becoming Wiser Than Your Years

Textbook of Wisdom

Thinking tools to learn, adapt and create greater wisdom, from Edward de Bono, the father of lateral thinking.

Wisdom comes with living a long life, full of rich experiences and can’t be learnt, right? Wrong. 
 
In the Textbook of Wisdom bestselling author Edward De Bono (Lateral Thinking, Serious Creativity) explains how you do not have to have lived forever to benefit from the experience of those who have. Full of thinking tools guidelines and principles this ‘textbook’ encourages the use of values and emotions to guide you through life without allowing them to enslave you. 
 
Split into short, digestible sections perfect for grazing rather than devouring, Textbook of Wisdom is perfectly designed so you can return again and again, mining for wise words to carry through life that will open your mind to creativity and new possibilities.

A Better Way to Resolve Them

Conflicts

How to use lateral thinking to find lasting and satisfying solutions to conflicts with Edward de Bono, the master of creative thinking.

Think, don't fight. 
 
In today’s world we use an out of date thinking system to navigate our way through modern society, especially when it comes to conflicts and disagreements. 
 
Conflicts argues that instead of our age old system of debate we should adopt what de Bono calls a ‘design idiom’ and use lateral thinking to navigate a feud. If two parties think their argument is best, we should be introducing a third party role. De Bono explains how this concept of triangular thinking and map making is the way forward. 
 
By highlighting how the current system holds us back and offering practical alternatives De Bono paves the way for a fundamental shift in conflict resolution.

The Five Success Principles for Personal and Global Change

Handbook for a Positive Revolution

The five principles of positive thinking for positive change from Edward de Bono, the father of lateral thinking

Anyone can join the positive revolution. All you need is creativity. 
 
Historically, revolutions have been negative – defining, overthrowing or destroying an enemy, fuelled by a sense of mission and direction. After victory, however, this energy often races on, causing factionalism and strife among the victors. The positive revolution also has energy and direction, but its opponents are entrenched patterns in thought. 
 
Progress, maintains Edward de Bono – whether on a personal or global scale – depends on thinking and behaviour that are positive and constructive. The world today is undergoing dramatic, often violent changes, and human behaviour is frequently shaped by guilt and negativity. To lift this dark cloud and create positive revolution, we need to rely more on humour, a key element in changing perception. 
 
In this inspiring book, Edward de Bono demonstrates clearly and simply how we can learn to think and interact constructively, efficiently and with respect for core human values.

Four Ways to be Right, Five Ways to be Wrong

Practical Thinking

How is it that in an argument both sides are always right? How is it that no one ever makes a mistake on purpose but that mistakes get made?

In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking. 
 
From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.

Future Positive

Nobel Prize nominee and bestselling author Edward de Bono challenges you to change your mindset for a positive future.

‘Of one thing in life we can be sure. The quality of our life in the future will depend on the quality of our thinking.’ 
 
Why are we so prone to be negative? And how can we become more positive, both as individuals and as a society? The answer lies in the way we think. 
 
The key to positive thinking is developing new concepts, whether this means coming up with a brand new idea or just looking at an existing one in a new light. If we make a deliberate and positive effort to change our thinking we can secure a positive future, and we can harness the focused power of human thinking by releasing it from its pettiness. 
 
Edward the Bono is the Nobel Prize nominated father of creative thinking and the master of training the mind to think the right way. He wrote the multi-million copy bestseller Six Thinking Hats and many other revolutionary works on how to think. This classic work was first published in 1979, and since then our belief in the power of positive thinking has only become stronger.

Edward de Bono

(Vermilion Life Essentials)

People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone's trying to be more attractive. But there's an easier way to become a beautiful person. It doesn't have to be physical. No matter how you look, if you have a mind that's fascinating, creative, exciting - if you're a good thinker - you can be beautiful. 
 
Being attractive doesn't necessarily come from being intelligent or highly-educated. It isn't about having a great personality. It's about using your imagination and expanding your creativity. And it's when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off. 
 
In clear, practical language, de Bono shows how applying lateral and parallel thinking skills to your conversations can improve your mind. By learning how to listen, make a point, and manoeuvre a discussion, you can become creative and irresistible.

Edward de Bono

Books by Edward de Bono

Series by Edward de Bono

Vermilion Life Essentials

Follow penguin

Follow ladybird

Follow puffin

Sign up to the Penguin newsletter