How to be Strategic

byFred Pelard

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Being strategic is a critical skill. It enables you to solve problems on a day-to-day basis while also keeping an eye on the long term, anticipating and mitigating opportunities and threats along the way.

How to be Strategic is an accessible but thorough guide to strategic thinking in any situation based on 20 years' experience training executives at all levels from leading companies across the UK, Europe and beyond. It offers a range of smartly-illustrated, workable methodologies to enable the reader to understand each approach and find their own path to the right solution every time.
I've learned more about strategic thinking from Fred than I did in my time at Harvard Business School
John Smith, COO, Burberry

About Fred Pelard

Fred Pelard is a strategy trainer, consultant, facilitator and coach. He specializes in helping teams and organizations solve strategic problems. A rocket-scientist by training, he's been lecturing on strategic thinking and complex problem solving to the CEOs and management teams of major corporations and consulting firms around the world for 20 years. Fred started his career in management consulting with Deloitte, completed his MBA at INSEAD, and has worked as a strategist ever since. Selected repeat clients include Allianz, BBC, Betfair, Deloitte, HSBC, IKEA, London Business School, Thomson Reuters amongst others.
Details
  • Imprint: Penguin Business
  • ISBN: 9780241423035
  • Length: 272 pages
  • Dimensions: 234mm x 20mm x 153mm
  • Weight: 332g
  • Price: £14.99
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