Cradle to Cradle

byMichael Braungart, William McDonough

(Patterns of Life)

Format:

Paperback

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Michael Braungart and William McDonough propose a plan for our planet in this stunning new edition of their radical ecological manifesto.

This book proposes a new vision for modern industry. Instead of our current wasteful and polluting methods of manufacturing, we could be taking nature as a model for making things. With the right redesign, objects that have come to the end of their useful lives should provide the basis for something new. In designing and producing products we need to stop worrying about being ‘less bad’ and start finding ways of actually being good.

PATTERNS OF LIFE: SPECIAL EDITIONS OF GROUNDBREAKING SCIENCE BOOKS
The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me.
Stephen Bayley

About Michael Braungart

Michael Braungart is a chemist and founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg. He has been lecturing at universities, businesses and institutions around the world since 1984 on critical new concepts for ecological chemistry, and is the recipient of numerous awards, honours and fellowships.
Details
  • Series: Patterns of Life
  • Imprint: Vintage Classics
  • ISBN: 9781784873653
  • Length: 192 pages
  • Dimensions: 178mm x 12mm x 129mm
  • Weight: 142g
  • Price: £10.99