Making Numbers Count

Until recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we more effectively translate numbers and stats so that the data comes alive? In Making Numbers Count, Chip Heath argues that understanding numbers is essential - but humans aren't built to understand them. Drawing on years of research into making ideas stick, he outlines six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, he reveals what's compelling about a number and shows how to transform it into its most engaging form. Whether you're interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you'd have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world.